Word Cloud

A word cloud displays terms with font sizes based on their frequency or another stated weight. It can give a quick view of words that recur in a set of comments, documents, or search queries.

Words in sample feedbackSample data
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Reports appears 24 times; setup appears 8 times. Word size follows frequency. Position has no meaning.

What the example means

The sample contains 24 mentions of “reports” and 8 of “setup.” Font size is proportional to the count. Position and color do not encode another measure.

Longer words occupy more space even at the same font size. A word cloud is therefore a rough summary, not a precise way to compare counts. Use the sample table for the exact values.

Prepare the text before counting

Decide whether to count every occurrence or one occurrence per document. Normalize case and remove common words only when they do not help answer the question. Explain whether related forms, such as “report” and “reports,” are combined.

Keep phrases together when their meaning depends on context. Removing “not” from “not useful” would change the message.

Frequency does not show sentiment

A frequent word can occur in praise, complaints, or neutral descriptions. A cloud does not establish sentiment, importance, or relationships between terms. Read the source comments before making those claims.

For exact rankings, use a bar chart. For changes in term counts over time, use a line chart with consistent counting rules. Avoid sharing a cloud that exposes names or private details from the source text.

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